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Ramadan and Eid gift sets: preparing your Ozon store for the season

Ramadan lanterns and crescent moon

Millions of Muslims live in Russia, with large communities in Tatarstan, Bashkortostan, Dagestan, Chechnya and in big cities such as Moscow and Kazan. During Ramadan and before Eid, many of them look for dates, sweets, fragrances, prayer accessories and gifts. Products from the UAE fit this demand naturally.

Plan around the calendar

Ramadan moves about 11 days earlier each year. In 2027 it is expected to begin around 8 February. Cross-border delivery from Dubai takes about two to three weeks, so listings should be live and in stock at least six to eight weeks before the start of Ramadan.

What to offer

  • Gift sets with attar, bakhoor and a small burner
  • Prayer accessories and modest wear, with a clear size chart
  • Decor and tableware for iftar
  • Gift boxes for Eid that look good when they arrive

Food needs extra care: perishable products cannot be shipped this way, and many food items have their own rules. Check each product before listing it.

Make the season visible on the card

Add seasonal words in Russian to titles and descriptions, for example «подарок на Рамадан», «набор к Ураза-байраму». Show the gift packaging in photos and say clearly when the parcel will arrive.

After the season

Keep the best sets in the store all year as general gifts, and use the reviews from the season to start the next one stronger.

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