On Ozon the product card does the work of a shop assistant. Shoppers search in Russian, compare a dozen similar offers and decide in seconds. A direct translation of your English listing is rarely enough.
Title: what the buyer types
Start with the product type the buyer searches for, then the key feature, then the brand: for example «Масляные духи с удом, 12 мл, Brand Name». Put your brand name after the product type, because new shoppers do not know it yet.
Keywords and attributes
Fill every attribute Ozon offers for the category: volume, scent family, material, size, country of origin. Ozon uses these fields for filters, and a card with empty fields simply does not appear when a shopper narrows the search.
Photos and infographics
- Main photo: the product on a clean background, filling the frame
- Second photo: size or volume shown in hand or next to a common object
- Infographics in Russian with three or four key benefits
- Packaging and gift box, if you sell to gift buyers
- A lifestyle photo that shows how the product is used
Description
Write short paragraphs in natural Russian: what it is, who it is for, how to use it, what is in the box. Avoid claims you cannot prove, especially medical or cosmetic effects.
Reviews and questions
The first reviews matter most. Answer every question on the card quickly and politely in Russian. Shoppers read these answers, and Ozon notices active sellers.
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